Master of Science Marketing

The Master of Science degree in Marketing is designed for those who already have an undergraduate background in the field of marketing. This programme therefore assumes that the participant has already had the foundation on which to build the postgraduate work. It is a suitable programme for those interested in the professions of marketing in private and public sectors, including academic and research based institutions. It is offered for a period of five quarters research time inclusive. It requires successful completion of the taught courses listed below plus a dissertation of approximately 20,000 words.

Course Content

Quarter I M. Sc.   400   Industrial Marketing Management M. Sc.   401   Management of Information Systems M. Sc.   402   Service Marketing M. Sc.   403   Strategic Decision Making in Marketing           Quarter II M. Sc.   404   Marketing for Non-Profit Sector M. Sc.   405   Quantitative Methods in Marketing M. Sc.   406   Retail Marketing M. Sc.   407   Financial Analysis for Marketers           Quarter III M. Sc.   408   Transport Management M. Sc.   409   Export and Import Management M. Sc.   410   Goods in Transit Management M. Sc.   411   Promotions Management           Quarter IV M. Sc.   412   Marketing Communication M. Sc.   413   Business to Business Marketing M. Sc.   414   Marketing Channels M. Sc.   415   Data Base Systems Management           Quarter V M. Sc.   416   Dissertation M. Sc.   417   International Marketing